Hyper-Personalized Marketing: Nevertheless, AI Knows You Better Than You do

 

Hyper-personalized marketing 

One of the principles of hyper-personalized marketing is that thanks to AI based techniques, businesses manage to craft a unique experience, and showcase appropriate products to every individual. By employing the concept of target audience instead of mass audience, it becomes possible to use machine-learning techniques to figure out what every particular user would like, and what they wouldn’t.

                                       


Taking KYC data of users as a basis, their purchases and visits, or even the comments they provided on social networks, businesses are capable of compiling a detailed customer profile. In this way, every single ad or a well-placed product is available exactly when the user wants or needs it. A few examples of this can be seen on Amazon or Netflix, though the ‘principle’ is quite basic. In the future, AI will expand its capabilities in delivering the optimum online experience to all users.

 

Conclusion:

In general, hyper-personalization is a much welcomed evolution in the way individuals shop. However, on the opposing side, while it is great to enjoy the privileges, there’s also the price one needs to pay; one must consider, how much exactly to them is the advantage of having relevant intellectual shopping advertisement appears on their internet browser or social network.


Comments

Post a Comment

Popular posts from this blog

"Tech Behind the Buzz: What Blockchain is and how it functions."

Image
What's Blockchain Imagine a digital notebook that everyone can see. That's kinda what blockchain is When someone adds something to this notebook it goes on every copy. and guess what?  Once it's there , it can't be changed This makes it super safe & open , which is why folks use it for Bitcoin and other cryptocurrencies. How Does It Work? so, here's how it goes:  when you make a transaction it's put into a "block". Then , this block links up with earlier ones, creating a "blockchain". the cool part is that everyone has the same info. so if someone tries to mess with it, everybody else will notice.                                        Why Is It Special? Decentralized : nobody controls it alone. Transparent: Everyone can peek at the transactions. Secure : Its tricky to hack or change. Immutable : Once its added, good luck changing it! Where's It Used? You'll see blockchain ...
Read more

Neuromorphic Computing: Imitating the Human Brain

Image
  Neuromorphic Computing Neuromorphic computing is a burgeoning domain in the discipline of computer science, with the goal of creating hardware and software systems inspired by the structure and function of the human brain. In contrast to the functionality of traditional computers that are based on binary logic and sequential processing, neuromorphic computing systems utilize spiking neurons and circuitry to imitate brain-like functions in an efficient manner that is implemented in parallel; for example, this parallelism is advantageous for performing hard, computationally intensive tasks, such as pattern recognition and real-time decision-making.   These brain-inspired computing chips can perform computations using minimal amounts of power, making them advantageous for delivering fast functionality in such fields as artificial intelligence (AI), robotics, and sensory applications. Because neuromorphic systems are...
Read more